Fundraise Smarter

WeDidIt Guide to Free Video Production

Posted by Mark Shreve on Jun 28, 2013 8:07:33 AM

We make a point to work with smaller organizations who can't always put up a budget for video production. Often they assume that no budget = no video. False. The situation reminds me why one of the first things I would do if I had a time machine at my disposal is go back and visit all my middle school math teachers.

Teacher: "You need to memorize this because you'll never have a calculator with you at all times."

Me: "Erroneous! Erroneous on both counts! Not only do I have a calculator on me at all times, but I also have access to ALL RECORDED INFORMATION IN HUMAN HISTORY...and an HD video camera."

With these kinds of resources, everybody can make an awesome call to action video. That's why we've compiled some of the best resources we've found into...

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The WeDidIt Guide to Free Video Production

Video is the most shared content online, and gives you increased control over how your message is presented. Wherever possible, we stress using video as the visual medium in your crowdfunding campaign. This video from Let’s Dabble highlights the importance and effectiveness of video for nonprofits. However, we understand that not everybody has access to video production resources, or can allocate a budget to get the resources together.

Luckily, there are loads of great online resources that can help you get high quality video content using minimal resources.

One of the easiest, quickest ways to put together an effective video is to use motion graphics/animation. This website - Powtoon - helps you create animated videos for free. You can also choose from a number of different payment options that offer you increased functionality, based on your needs.

If you would like to capture footage, you’ll need a camera. You can get better quality footage with your iPhone that you may realize. Check out these basic iPhone Video Tips:

Watch the Tutorial Video.

  • Turn phone sideways to shoot in landscape mode.

  • Turn on airplane mode to ensure that the video is not interrupted by calls or texts.

  • Turn auto enhance and autofocus on by centering subject in the middle of the screen then pressing finger on screen for a few seconds, it should indicate on the bottom of the screen when it's on.

  • Use tripod or hand grip to ensure the camera stays steady (glif and owle are good products).

  • For a list of great apps, check out Appendix A below.

Next, you need to edit your video content. YouTube provides free (and very easy-to-use) video editing programs that keep all of your video content in YouTube:

Here’s a helpful tutorial by Magnet Media Films on how to use the YouTube editor.

If you’d like to use more sophisticated editing software, both Mac OSX and Windows come with free video editing software. iMovie comes for free with your Apple computer, and you can download Windows Movie Maker for free here (if it’s not already installed).

A short article by CNET about video making process and experience on the iPhone 5.

Appendices - Video Example & Best iPhone Apps.

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Know of any other great resources? Let us know!

@mdshreve

email me

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