Numbers are extremely important in nonprofit fundraising. Obviously, $ amounts are the easiest to quantify and understand, but the world of nonprofit fundraising is changing. Quickly. Other numbers, statistics and figures are emerging and gaining importance and it's becoming increasingly important that nonprofit fundraisers are taking note.
Tracking these changes and understanding how to adapt to them is a constant, ongoing challenge. We believe that the organizations that see how the landscape is changing and are able to evolve to utilize the emerging trends will thrive. However, understanding which trends are important, how to make sense of them, and how to make use of them can be difficult. That's why we've put together an infographic video on the trends in online giving over 2012. Check it out.
Which ones stand out to you?