When you build a business, it’s easy to do two things:
- Spend all of today thinking about the future and forget about what needs to happen right now
- Spend all of today thinking about today and forget about what needs to happen in the future
A healthy measure of both keeps things moving forward. I wanted to take some of today to discuss the future. One of the things we want to become great at is putting together organizations that can help each other. This isn’t just non-profits - there are people in all kinds of capacities trying to change the problems they see in the world. We want to help them do it by connecting the dots for them; by building some collaborations. Here’s one we’d love to see happen.
Christopher and Dana Reeve Foundation and the Reebok Foundation
The right to walk is something we all share as humans. We celebrate our bipedal accomplishments: our children’s first steps, runners that changed the world, moments in film history. It’s important to remember that this is a right that’s been stripped from some. The Christopher and Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research, and improving the quality of life for people living with paralysis through grants, information and advocacy. Pairing them with an organization that celebrates athletic accomplishments would be a great way to raise awareness for the cause, as well as fundraise through creative initiatives.
The Reebok Foundation can always just donate money to the cause - that would be great, but we’d like to see it get even more fun by leveraging what Reebok does best. Let’s design shoes for people living with paralysis. Let’s design shoes for the researchers looking for a cure. I’m seeing these peaking out of the bottom of a white lab coat. A portion of every pair of shoes designed by or for researchers & people living with paralysis can go back towards the Christopher and Dana Reeve Foundation to help them continue looking for a cure to spinal cord injuries. Combining an advertising campaign with a fundraising campaign would allow the Reebok Foundation to raise awareness through the advertisements and funds through sales.
I guess we’re just a crew of dreamers here at WeDidIt. So we’ll continue to write more about our ‘dream collaborations’ in the future. In the time being, feel free to suggest other potential dream collaborations. We’d love to hear your thoughts…